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Intertoys in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy speelgoed, is Intertoys named? This is the answer from our latest monthly measurement, October 2026.

of 33 stores measured

18/28

buying questions where AI names it

questions where AI recommends it outright

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Intertoys

#1	Lobbes.nl	20/28
#2	Intertoys	18/28
#3	I Love Speelgoed	10/28
#4	Smyths Toys	10/28

See the full ranking for Speelgoed

What AI says about Intertoys

In the 33 answers that name Intertoys, AI mentions: trusted (9x), wide range (5x), specialist (4x), service and advice (4x), premium (1x).

“Andere grote gespecialiseerde aanbieders zijn Intertoys, Top1Toys en Smyths Toys.”

ChatGPT, asked: Welke Nederlandse webshop heeft het grootste aanbod speelgoed?

“Intertoys: De grootste en bekendste traditionele speelgoedketen van Nederland.”

Gemini, asked: Welke Nederlandse webshop heeft het grootste aanbod speelgoed?

“Veilige en betrouwbare opties in Nederland voor buitenspeelgoed zijn onder meer: - Intertoys, bekend assortiment, fysieke winkels en duidelijke retourmogelijkheden.”

ChatGPT, asked: Waar koop ik in Nederland veilig buitenspeelgoed online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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