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Smyths Toys in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy speelgoed, is Smyths Toys named? This is the answer from our latest monthly measurement, October 2026.

of 31 stores measured

10/28

buying questions where AI names it

questions where AI recommends it outright

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Smyths Toys

#1	Lobbes.nl	20/28
#2	I Love Speelgoed	10/28
#3	Smyths Toys	10/28
#4	Top1Toys	10/28
#5	Spellenrijk	2/28

See the full ranking for Speelgoed

What AI says about Smyths Toys

In the 10 answers that name Smyths Toys, AI mentions: wide range (2x), service and advice (2x), trusted (2x), specialist (1x), fast delivery (1x).

“Andere grote gespecialiseerde aanbieders zijn Intertoys, Top1Toys en Smyths Toys.”

ChatGPT, asked: Welke Nederlandse webshop heeft het grootste aanbod speelgoed?

“Smyths Toys, veel fysieke winkels; online voorraad per winkel controleren en eventueel afhalen.”

ChatGPT, asked: Welke Nederlandse webshop levert speelgoed het snelst als ik het morgen nodig heb?

“Smyths Toys / Intertoys: goede speelgoedkeuze, maar controleer vooraf of online retourzending gratis is of dat je zelf porto betaalt.”

ChatGPT, asked: Bij welke webshop in Nederland kan ik speelgoed het makkelijkst terugsturen als het niet bevalt?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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