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Spellenrijk in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy speelgoed, is Spellenrijk named? This is the answer from our latest monthly measurement, October 2026.

of 31 stores measured

2/28

buying questions where AI names it

questions where AI recommends it outright

#16

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Spellenrijk

#3	Smyths Toys	10/28
#4	Top1Toys	10/28
#5	Spellenrijk	2/28
#6	De Grote Speelgoedwinkel	4/28
#7	despeelgoedwinkel.nl	2/28

See the full ranking for Speelgoed

What AI says about Spellenrijk

“[Spellenrijk.nl](https://www.spellenrijk.nl): Dit is waarschijnlijk de bekendste en grootste pure spellenwebshop van Nederland.”

Gemini, asked: welke Nederlandse webshop heeft een groot aanbod aan gezelschapsspellen?

“Dan is Spellenrijk een van de hoogst gewaardeerde webshops van Nederland.”

Gemini, asked: welke Nederlandse online speelgoedwinkel heeft goede recensies?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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