KRILLOINDEX
The index › the United States › Baby gear › Buying question

where do American parents buy baby cribs and furniture online?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Target
  2. Walmart
  3. Amazon
  4. Wayfair
  5. AllModern
  6. Joss & Main
  7. IKEA
  8. Pottery Barn Kids
  9. Crate & Kids
  10. Babyletto
  11. DaVinci
  12. Namesake
  13. Delta Children
  14. Million Dollar Baby
  15. Nestig

From our monthly measurement for baby gear in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for baby gear ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

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