KRILLOINDEX
The index › the United States › Hair care › Buying question

where do Americans usually buy their hair care products online?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Amazon
  2. Walmart.com
  3. Target.com
  4. Ulta Beauty
  5. Sephora
  6. Olaplex
  7. Briogeo
  8. K18
  9. Living Proof
  10. SheaMoisture
  11. CVS
  12. Walgreens
  13. Rite Aid
  14. SalonCentric
  15. CosmoProf

From our monthly measurement for hair care in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for hair care ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

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