KRILLOINDEX
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where do most Americans buy their skincare products online

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Amazon
  2. Ulta Beauty
  3. Sephora
  4. Walmart
  5. Target
  6. CVS
  7. Walgreens
  8. Costco
  9. Kroger
  10. Paula’s Choice
  11. Glossier
  12. SkinCeuticals
  13. Rhode
  14. Dermstore
  15. Olive Young Global

From our monthly measurement for skincare in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for skincare ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

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