For online storesLive in the Netherlands and Belgium, more countries soon
See who AI recommends.
Understand why. Move up.
Shoppers now ask ChatGPT and Gemini where to buy. Krillo shows which stores they recommend in your category, who beats you, what to change, and what it brings in sales.
Free · No account · Nothing to set up: your category is already measured
MEASURED IN
ChatGPT
Gemini
Perplexity soon
Google AI Mode soon
Claude soon
Grok soon
ChatGPTGeminiPerplexity soonGoogle AI Mode soonClaude soonGrok soon
LIVE IN NETHERLANDS AND BELGIUM · MORE COUNTRIES SOON
65categories measured
2897stores ranked
DNKIBevery store in each category
8261AI answers kept
2countries live, more soon
43% never named, of 2897 stores in the index. Krillo Index, public and dated. Updated 15 Oct 2026.No paid positions. Every answer kept. How we measure →
Why Krillo
Other tools track brands for global SEO. Krillo is built for online stores.
A shopper does not ask AI about your brand. She asks where to buy. Krillo measures exactly that: buying questions, per category, per country, in the shopper's own language.
Check my store free →✓What is measuredBuying questions: where to buy
✓Compared withEvery store in your category
✓MarketPer country, in its own language
✓Your productsProduct data AI can read
✓SalesOrders from AI visitors, via the pixel
✓The fixesWritten for your store, or done by us
Built for online stores. Live in the Netherlands and Belgium, more countries soon.
The problem
Shoppers ask AI where to buy. It answers with your competitors.
AI assistants name two or three stores and the shopper clicks. If you are not one of them, you never see that visitor. Krillo shows you every question where that happens.
01A shopper asks a buying question in ChatGPT or Gemini.
02The assistant names a few stores, with reasons and sources.
03Krillo shows if you were named, who was, and why.
Where do I buy wooden toys for a 2 year old?
AIAssistant answer · example
For a two year old, look for solid wood toys with clear age labels. Good stores:1. Store A · big Montessori range, every product shows age and wood type.
2. Store B · FSC certified wood, free delivery.
3. Store C · many reviews from parents.
storea.nlparentforum.nlreviewsite.nl
AStore A
Named
29/35
Picked
18
Rank
#1
Y
yourstore.com
Not mentioned in this answer
How Krillo works
From the question a shopper asks to the order in your checkout.
Six steps, one loop. Krillo repeats it every week so you can see if you are moving up.
Buying questions in Toys, NL35 questions
wooden toys for toddlersProduct
gift for a 3 year old boyGift
sustainable toy storeStore
educational toys age 5Product
toys with fast deliveryService
Example questions. The full list is public in the Krillo Index.
This week for yourstore.comMeasured Sat 3 Oct
Named in AI answers12 of 35
Recommended as a top pick4
Your rank in Toys#5 of 69
Share of all store mentions6%
Example data. Weekly and monthly, never called realtime.
Who wins your questionsExample data
Store Awins 18 questions
Store Bwins 7
Store Cwins 4
yourstore.comwins 2
Stores shown as letters in this example.
Why Store A wins "wooden toys"4 reasons
Age and material on every productYou: missing
A page that answers the questionYou: missing
Reviews in the page itselfYou: loaded later
Listed on 2 review sites AI quotesYou: 0
Example. Based on the pages AI reads and the sources it quotes.
Your next actions3 ready
Add age and material to 40 productsHigh impact
One page for "montessori toys"High impact
Delivery and returns in plain textNeeds approval
Watch: you get the text. Fix: we place it after you approve.
After 3 fixes went liveExample data
Named in AI answers5 → 12
Rank in Toys#14 → #5
Orders from AI visitors0 → 3
Example data, not a customer result.
Choose the assistants
We ask the assistants your shoppers use. ChatGPT and Gemini are in every plan. Pick the next ones in your dashboard and we add them when they go live.
AssistantsAsked weekly
ChatGPT
Gemini
Perplexity coming soon
Google AI Mode coming soon
Claude coming soon
Grok coming soon
Logos show where Krillo measures. No partnership is implied.
Works with any online store
Type your address to start. Add the sales pixel in two minutes to see which AI visits turn into orders.
Shopify
WooCommerce
Wix
PrestaShop
BigCommerce+Any other store
Check the pixel yourself
Your dashboard checks the pixel for you and turns green when it works.
From insight to done
Watch tells you what to change. Fix changes it for you.
Recommendation
We tell you
Each reason comes with the change to make and where to make it.
Watch and Fix
Needs approval
You approve
Nothing changes on your store without your yes. You see the exact text first.
Fix
Live
We place it
We make the change on your store and mark it live with the date.
Fix
Measured again
We check it worked
The next weekly measurement shows if AI picked it up.
Watch and Fix
Improve
Every change is measured again.
You see what moved after each fix: in AI answers, in visits from AI, in orders and revenue. Being named is not a sale, so you see the whole chain, in your own numbers.
EXAMPLE STORE · NOT A CUSTOMER · THREE MONTHS WITH FIXOpen the live example dashboard: real store, real data → · How we prove it pays →
Named by ChatGPT and Gemini
2.7x 3 of 30 8 of 30
2.7x 3 of 30 8 of 30
AI SESSIONS: visits from AI a month
+134% 41 96
+134% 41 96
ORDERS FROM AI a month
+3 1 4
+3 1 4
REVENUE FROM AI a month
+€204, 1.4x the cost of Fix €64 €268
+€204, 1.4x the cost of Fix €64 €268
Example store, not a customer. Top row measured by Krillo, the rest counted by the Krillo pixel. Revenue from AI a month, compared with the cost of Fix.
The Krillo Index
See which stores AI recommends in your category.
The index today
Ranked by how often AI recommends a store, then how often it names it
Cosmetics and personal care · NL · 216 stores · 30 questions, asked in Dutch as shoppers ask themNamed
DOUGLAS.NL
Named in 22 of 30 questions · recommended in 13 · first measurement
?YYour storeWhere do I rank? →
Top 7 of 216 stores. 170 other stores were named in none of the answers
Open this ranking →
Home and interior · NL · 148 stores · 35 questions, asked in Dutch as shoppers ask themNamed
JYSK
Named in 16 of 35 questions · recommended in 11 · first measurement
?YYour storeWhere do I rank? →
Top 7 of 148 stores. 101 other stores were named in none of the answers
Open this ranking →
Electronics · NL · 139 stores · 30 questions, asked in Dutch as shoppers ask themNamed
MEDIAMARKT
Named in 23 of 30 questions · recommended in 7 · first measurement
?YYour storeWhere do I rank? →
Top 7 of 139 stores. 108 other stores were named in none of the answers
Open this ranking →
Home and interior · NL
148 stores · 35 questions
101
never named
Electronics · NL
139 stores · 30 questions
108
never named
43%
of the 2897 stores in the index were never named by AI
Every question is published
The exact buying questions sit on each ranking, in the language of the market.
No paid positions
Nobody can buy a place. Customers do not rank higher because they pay.
Dated, never eternal
Every ranking carries the day it was measured.
Every answer kept in full
8261 complete answers are on record, each with its date.
Who it is for
Built for online stores. Ready for brands and agencies.
Stores
ProblemShoppers ask AI and get sent to bigger stores.
InsightThe questions you lose and who wins them.
ActionPage and product changes, written out.
ResultMeasured weekly, with orders from AI.
Brands
ProblemAI recommends a rival brand in your category.
InsightWhich products and sources drive that answer.
ActionProduct data and sources to strengthen.
ResultYour share of answers over time.
Agencies
ProblemClients ask about AI and you have no numbers.
InsightOne view of all client stores and categories.
ActionFix lists you can deliver as work.
ResultReports you can share with each client.