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Decathlon in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy auto-accessoires, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#8

of 38 stores measured

2/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#6Trekhaken.be3/35 #7asadventure.com2/35
#8Decathlon2/35
#9Trekhaakshop.be2/35 #10Autolakopmaat.be1/35
See the full ranking for Auto-accessoires

What AI says about Decathlon

“Een goede tweede optie is Decathlon.be, vooral als zij het gewenste model zelf verkopen en je een winkel in de buurt hebt.”

ChatGPT, asked: bij welke Belgische webshop is het retourneren van dakdragers het eenvoudigst geregeld?

“Decathlon.be, vooral interessant voor eenvoudige universele oplossingen of eigen merken, maar minder keuze per automodel.”

ChatGPT, asked: bij welke Belgische webshop vind ik de voordeligste dakdragers?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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