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Wool and the Gang in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy breien, haken en stoffen, is Wool and the Gang named? This is the answer from our latest monthly measurement, November 2026.

#15

of 39 stores measured

2/35

buying questions where AI names it; the category median is 2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Wool and the Gang

#13	KnitKat	2/35
#14	The Fabric Sales	2/35
#15	Wool and the Gang	2/35
#16	Editex	1/35
#17	La Maison Victor	1/35

See the full ranking for Breien, haken en stoffen

What AI says about Wool and the Gang

“Wool and the Gang (woolandthegang.com): Vergelijkbaar met We Are Knitters.”

Gemini, asked: waar koop ik in België online breimateriaal dat speciaal bedoeld is voor beginners?

“[We Are Knitters](https://www.weareknitters.nl) of [Wool and the Gang](https://www.woolandthegang.com):”

Gemini, asked: waar kan ik in België online het beste terecht om breien of haken te leren en de benodigdheden te kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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