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Gaming

35 buying questions, Belgium, 2 assistants

Measured on 06-11-2026, 27 stores, ChatGPT, Gemini

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Market

Belgium the United Statesthe Netherlands
# Store Since last Named Recommended
1 Tones

tones.be

 = 12 / 35+10 6
2 Fnac

fnac.be

 ▲3 14 / 35+12 4
3 Vanden Borre

vandenborre.be

 ▲1 9 / 35+7 3
4 Game Mania

game-mania.be

 ▼1 10 / 35+8 2
5 Dreamland

dreamland.be

 ▲9 8 / 35+6 2
6 LDLC.com

ldlc.com

 ▲1 3 / 35+1 1
7 Smartoys

smartoys.be

 ▼5 3 / 35+1 1
8 Archonia

archonia.com

 = 2 / 35 1
9 Cash Converters

cashconverters.be

 = 2 / 35 1
10 CDKeys

cdkeys.com

 = 2 / 35 1
11 Instant Gaming

instant-gaming.com

 = 2 / 35 1
12 Spelshop.be

spelshop.be

 new 2 / 35 1
13 Candykeys.com

candykeys.com

 ▼1 1 / 35 1
14 Gamegear.be

gamegear.be

 ▲1 1 / 35 1
15 Playerone

playerone.be

 new 3 / 35+1 0
16 JYSK

jysk.be

 new 2 / 35 0
17 SHS Computer

shscomputer.be

 ▼1 2 / 35 0
18 Demo-Spel

demo-spel.be

 = 1 / 35 0
19 De Spelvogel

despelvogel.com

 = 1 / 35 0
20 Het Geel Pionneke

geelpionneke.be

 ▼7 1 / 35 0
21 Oberonn.be

oberonn.be

 new 1 / 35 0
22 Spelhuis.be

spelhuis.be

 = 1 / 35 0
23 Spelonk

spelonk.be

 ▼3 1 / 35 0

Biggest risers since last month: Dreamland ▲9, Fnac ▲3, Vanden Borre ▲1

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Category median: named in 2 of 35 questions (the middle store of all 27 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 4 stores were named in none of these questions.

This ranking covers the 27 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%10%10%20%20%30%30%40%40%50%50%Named in % of buying questionsRecommended in %Known, not recommendedFnacFnacTonesTonesVanden BorreVanden BorreGame ManiaGame ManiaDreamlandDreamlandLDLC.comLDLC.comSmartoysArchoniaCash ConvertersCDKeysInstant GamingSpelshop.bePlayeroneCandykeys.comGamegear.beJYSKSHS ComputerDemo-SpelDe SpelvogelHet Geel PionnekeOberonn.beSpelhuis.beSpelonk

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

48 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

34 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Tweakers

Comparison or test site

19 of 70

Make sure your products are listed there with full and correct data.

Tweakers Pricewatch

Platform

9 of 70

AI sends shoppers there. Check whether you can be listed.

2dehands.be

Platform

6 of 70

AI sends shoppers there. Check whether you can be listed.

Google Shopping

Comparison or test site

5 of 70

Make sure your products are listed there with full and correct data.

bol.com België

Platform

5 of 70

AI sends shoppers there. Check whether you can be listed.

Facebook

Community

4 of 70

Be present there with useful posts or answers; AI repeats what people say.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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