How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › Belgium › Haarverzorging
Hair care
35 buying questions, Belgium, 2 assistants
Measured on 06-11-2026, 39 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
Pro-Duo België
produo.be |
= | 26 / 35+25 | 11 |
| 2 |
newpharma.be
newpharma.be |
= | 18 / 35+17 | 11 |
| 3 |
farmaline.be
farmaline.be |
= | 17 / 35+16 | 8 |
| 4 |
Medi-Market
medi-market.be |
= | 9 / 35+8 | 3 |
| 5 |
Coolblue
coolblue.be |
▲1 | 2 / 35+1 | 2 |
| 6 |
Vanden Borre
vandenborre.be |
▲6 | 2 / 35+1 | 2 |
| 7 |
Haarboetiek.be
haarboetiek.be |
▲9 | 4 / 35+3 | 1 |
| 8 |
Kazidomi
kazidomi.com |
= | 3 / 35+2 | 1 |
| 9 |
Druantia
druantia.be |
new | 2 / 35+1 | 1 |
| 10 |
Viata
viata.be |
new | 2 / 35+1 | 1 |
| 11 |
Afroshop.be
afroshop.be |
new | 1 / 35 | 1 |
| 12 |
Krols
krols.be |
new | 1 / 35 | 1 |
| 13 |
Kurlify
kurlify.com |
▲2 | 1 / 35 | 1 |
| 14 |
MediaMarkt
mediamarkt.be |
▲7 | 1 / 35 | 1 |
| 15 |
Kudzu
kudzu.be |
▲3 | 4 / 35+3 | 0 |
| 16 |
Hairco
hairco.be |
▲1 | 3 / 35+2 | 0 |
| 17 |
Cosmeticary
cosmeticary.com |
new | 2 / 35+1 | 0 |
| 18 |
Haarcenter.be
haarcenter.be |
▲2 | 2 / 35+1 | 0 |
| 19 |
Hairdis
hairdis.be |
▼9 | 2 / 35+1 | 0 |
| 20 |
Basler-beauty.be
basler-beauty.be |
new | 1 / 35 | 0 |
| 21 |
Carrefour
carrefour.be |
▼12 | 1 / 35 | 0 |
| 22 |
Fin du Jour
findujour.com |
▼15 | 1 / 35 | 0 |
| 23 |
Het Kappershuis
hetkappershuis.be |
new | 1 / 35 | 0 |
| 24 |
Kappershandel
kappershandel.be |
new | 1 / 35 | 0 |
| 25 |
Kapperssolden.be
kapperssolden.be |
▼14 | 1 / 35 | 0 |
| 26 |
Salontotal
salontotal.be |
▼21 | 1 / 35 | 0 |
Biggest risers since last month: Haarboetiek.be ▲9, MediaMarkt ▲7, Vanden Borre ▲6
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Category median: named in 1 of 35 questions (the middle store of all 39 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 13 stores were named in none of these questions.
This ranking covers the 39 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
31 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
13 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Google Shopping
Comparison or test site
4 of 70
Make sure your products are listed there with full and correct data.
Zalando
Marketplace
4 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Trustpilot
Review site
3 of 70
Collect reviews there: AI quotes them as proof that a store can be trusted.
Tweakers
Comparison or test site
3 of 70
Make sure your products are listed there with full and correct data.
bol.com/be
Platform
3 of 70
AI sends shoppers there. Check whether you can be listed.
Community
2 of 70
Be present there with useful posts or answers; AI repeats what people say.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Afroshop.be, Curly Stuff, Roots Afro Cosmetics
AI named: Notino.be, Douglas België, Kruidvat België
AI named: Kruidvat, Di, Medi-Market
AI named: Pro-Duo België, Di, Notino België
AI named: Farmaline.be, Newpharma.be, Notino.be
AI named: Kruidvat België, DI, ICI PARIS XL
AI named: Hairdiscounter.be, Hairfair.be, Salontopper.be
AI named: Di, Kruidvat, Pro-Duo
AI named: Kruidvat.be, Di.be, Douglas.be
AI named: Kruidvat.be, DI.be, Douglas.be
AI named: Pro-Duo België, Salontopper.be, Haarspullen.nl
AI named: Notino.be, Salontopper.be, Haarspullen.be
AI named: Notino.be, Salontopper.be, Haarshop.nl
AI named: Kruidvat.be, Di.be, Medi-Market.be
AI named: Kruidvat, Di, ICI PARIS XL
AI named: Notino.be, Kruidvat.be, Di.be
AI named: Douglas.be, ICI PARIS XL, Notino.be
AI named: Haarshop.nl, Basler-beauty.be, Douglas.be
AI named: Farmaline, Newpharma, ICI PARIS XL België
AI named: Coolblue, Krëfel, MediaMarkt België
AI named: Kruidvat.be, DI.be, Pro-Duo.be
AI named: Notino.be, MediaMarkt België, Coolblue.be
AI named: Douglas.be, Haarspullen.be, Salontopper.be
AI named: Pro-Duo België, DI.be, Haibu.be
AI named: Kroeshaar.com, Haarshop.be, Hairdis
AI named: Pro-Duo België, DI.be, Kruidvat.be
AI named: Kruidvat, Notino, Di
AI named: Salontopper.be, Kruidvat, DI
AI named: Pro-Duo België, Pro-Duo, Hairdis
AI named: Newpharma, Farmaline, Viata
AI named: Kurlify, DI, Kruidvat België
AI named: Cosmo Hairshop, Pro-Duo België, DI
AI named: DI.be, Haarspullen.be, Kappersakademie
AI named: Salontopper.be, Notino.be, Douglas.be
AI named: ICI PARIS XL, DI, Newpharma
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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