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Sports Direct in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy hardlopen, is Sports Direct named? This is the answer from our latest monthly measurement, November 2026.

#7

of 32 stores measured

3/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Sports Direct

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What AI says about Sports Direct

“Sports Direct / Intersport en lokale sportzaken, kunnen interessant zijn voor prijs en aanbod, maar vraag vooraf hoe zij omgaan met schoenen die vroegtijdig slijten of fabricagefouten vertonen.”

ChatGPT, asked: waar in België kan ik hardloopspullen kopen met een goede garantieregeling?

“Beste budgetkeuze per type kleding - Shirts, shorts, tights, sokken: Decathlon/Kiprun - Merkkleding in solden: Zalando of Sports Direct - Technische winterlagen of regenjacks: Decathlon, Runnerinn of Vinted - Goedkoopste optie voor...”

ChatGPT, asked: waar koop ik in België betaalbare hardloopkleding online?

“SportsDirect België, [sportsdirect.be](https://www.sportsdirect.be) Vaak scherpe prijzen voor Nike, adidas, Karrimor, Under Armour enzovoort.”

ChatGPT, asked: waar koop ik online hardloopschoenen voor kinderen in België?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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