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AVA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy hobby en knutselen, is AVA named? This is the answer from our latest monthly measurement, November 2026.

#2

of 90 stores measured

26/34

buying questions where AI names it; the category median is 0

14

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around AVA

#1De Banier30/34
#2AVA26/34
#3Schleiper25/34 #4Lucas Creativ24/34
See the full ranking for Hobby en knutselen

What AI says about AVA

In the 37 answers that name AVA, AI mentions: low prices (6x), wide range (5x), trusted (3x), fast delivery (3x), quality (2x).

“Voor goedkope basisbenodigdheden zijn AVA, HEMA en De Banier vaak handig.”

ChatGPT, asked: waar kan ik online knutselspullen kopen in België?

“AVA ([ava.be](https://www.ava.be)): Ideaal voor papier, karton, crêpepapier, themaknopen (feestdagen) en basis knutselgerei zoals scharen, lijm en glitter.”

Gemini, asked: waar kan ik online knutselspullen kopen in België?

“…bij deze webshops terecht voor hobbymaterialen: - AVA, papier, knutselmateriaal, verf, feest- en decoratiemateriaal.”

ChatGPT, asked: bij welke Belgische webshop kan ik terecht voor hobbymaterialen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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