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Brico in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy hobby en knutselen, is Brico named? This is the answer from our latest monthly measurement, November 2026.

#9

of 90 stores measured

3/34

buying questions where AI names it; the category median is 0

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Brico

#7Hubo3/34 #8Baker Ross3/34
#9Brico3/34
#10De Stoffenstraat3/34 #11De Stoffenstraat3/34
See the full ranking for Hobby en knutselen

What AI says about Brico

In the 5 answers that name Brico, AI mentions: wide range (1x), specialist (1x), quality (1x).

“…https://www.colora.be - Brico, breed aanbod verf en gereedschap, vaak met afhaling in de winkel.”

ChatGPT, asked: waar koop ik online schilderbenodigdheden in België?

“Voor de absolute budgetcombinatie zou ik meestal kiezen voor: Action of AVA voor basisgerief, en eventueel Brico/Hubo voor kwaliteitsvolle vervangmesjes.”

ChatGPT, asked: waar kan ik in België goedkoop hobbymessen en snijmateriaal kopen?

“Brico, Gamma en Hubo: Zoek je stevige stanleymessen, breekmesjes of tapijtmessen?”

Gemini, asked: waar kan ik in België goedkoop hobbymessen en snijmateriaal kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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