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HEMA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy servies en tafelgerei, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#6

of 57 stores measured

6/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#4Juttu8/35 #5INNO20/35
#6HEMA6/35
#7HEMA6/35 #8Livingdesign5/35
See the full ranking for Servies en tafelgerei

What AI says about HEMA

In the 7 answers that name HEMA, AI mentions: low prices (4x), service and advice (1x), quality (1x).

“HEMA (hema.com/nl-be): Heel betaalbaar, degelijk en no-nonsense design voor dagelijks gebruik.”

Gemini, asked: waar kan ik in België online glazen en bestek kopen voor thuis?

“[HEMA](https://www.hema.com/nl-be): Voor vrolijk, praktisch en betaalbaar alledaags servies (de 'reactief glazuur' kommen zijn erg populair).”

Gemini, asked: bij welke online winkel in België kan ik schalen en kommen kopen?

“CASA / HEMA: Bieden vaak ook een snelle afhaalservice in hun winkels aan voor basis tafelgerei.”

Gemini, asked: welke online winkel in België levert tafelgerei het snelst?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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