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IKEA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy servies en tafelgerei, is IKEA named? This is the answer from our latest monthly measurement, November 2026.

#3

of 57 stores measured

10/35

buying questions where AI names it; the category median is 1

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around IKEA

#1JYSK3/35 #2Les Secrets du Chef15/35
#3IKEA10/35
#4Juttu8/35 #5INNO20/35
See the full ranking for Servies en tafelgerei

What AI says about IKEA

In the 11 answers that name IKEA, AI mentions: low prices (3x), trusted (1x), service and advice (1x), specialist (1x), quality (1x).

“IKEA (ikea.com/be): Voor als het functioneel, tijdloos en zeer budgetvriendelijk moet zijn (de OFTAST en FÄRGKLAR series zijn klassiekers).”

Gemini, asked: waar kan ik online servies kopen in België?

“IKEA (ikea.be): Onverslaanbaar qua prijs-kwaliteitverhouding voor alledaags bestek.”

Gemini, asked: waar koop ik online bestek in België?

“[IKEA](https://www.ikea.com/be/nl): Onverslaanbaar voor betaalbare basisserviezen (zoals de bekende OFTAST of FÄRGKLAR collecties) én grote serveerschalen.”

Gemini, asked: bij welke online winkel in België kan ik schalen en kommen kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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