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HEMA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy kinderkleding, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#4

of 37 stores measured

7/35

buying questions where AI names it; the category median is 0

3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

See the full ranking for Kinderkleding

What AI says about HEMA

In the 9 answers that name HEMA, AI mentions: low prices (4x), sustainable (2x), quality (2x), premium (2x), service and advice (1x).

“HEMA: Uitstekend voor rompertjes, pyjama's, ondergoed en basiskleding (zeer slijtvast).”

Gemini, asked: waar kan ik online kinderkleding kopen in België?

“HEMA (hema.com/nl-be): Perfect voor onverwoestbare basics, meegroei-kleding, regenjassen en degelijk ondergoed.”

Gemini, asked: waar koop ik online schoolkleding voor kinderen in België?

“Voor basics zijn Hema, C&A, Kiabi en H&M vaak voordelig; voor tweedehands merkkleding is Vinted meestal interessant.”

ChatGPT, asked: waar bestel ik online kleding voor mijn kind in België?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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