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Next Direct in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy kinderkleding, is Next Direct named? This is the answer from our latest monthly measurement, November 2026.

#7

of 37 stores measured

7/35

buying questions where AI names it; the category median is 0

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Next Direct

#5HEMA7/35 #6Goldfish12/35
#7Next Direct7/35
#8asadventure.com3/35 #9the baby's corner4/35
See the full ranking for Kinderkleding

What AI says about Next Direct

“Next Direct (Next): Een Britse webshop die razend populair is in België.”

Gemini, asked: waar kan ik online kinderkleding kopen in België?

“Next Direct (next.be): Veruit de populairste en beste optie voor uniformen in België.”

Gemini, asked: waar koop ik online schoolkleding voor kinderen in België?

“Next Direct (Next): Een Britse webshop die razend populair is bij Belgische ouders.”

Gemini, asked: waar bestel ik online kleding voor mijn kind in België?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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