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De Buyer in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy pannen en kookgerei, is De Buyer named? This is the answer from our latest monthly measurement, October 2026.

#13

of 28 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around De Buyer

#11	Horecamarkt.be	1/35
#12	Kookdepot.be	1/35
#13	De Buyer	2/35
#14	Alvan	1/35
#15	Claes Distribution	1/35

See the full ranking for Pannen en kookgerei

What AI says about De Buyer

“Vogue, De Buyer, Matfer Bourgeat en Pujadas.”

ChatGPT, asked: waar kan ik in België online pannen kopen speciaal voor professionele koks?

“Officiële merkwebshops, voor bepaalde merken kan rechtstreeks kopen interessant zijn, bijvoorbeeld bij Le Creuset, Demeyere, de Buyer, GreenPan of WMF.”

ChatGPT, asked: zijn er in België gespecialiseerde webshops voor pannen en kookgerei in plaats van algemene webwinkels?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.