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Cult Beauty in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy make-up, is Cult Beauty named? This is the answer from our latest monthly measurement, November 2026.

#13

of 27 stores measured

4/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Cult Beauty

See the full ranking for Make-up

What AI says about Cult Beauty

In the 4 answers that name Cult Beauty, AI mentions: premium (1x).

“Cult Beauty (cultbeauty.com): Vergelijkbaar met Beauty Bay, maar iets meer gericht op luxe en trendy "clean beauty" merken (Saie, Kosas, Patrick Ta).”

Gemini, asked: waar kan ik online make-up kopen in België?

“Webshops zoals Beauty Bay, Cult Beauty en Lookfantastic hebben dit goed geregeld, maar bij kleinere Britse of Amerikaanse boetieks loop je het risico op een fikse rekening bij levering.”

Gemini, asked: waar bestel ik als Belg mijn make-up het beste online?

“Cult Beauty (cultbeauty.com): Britse site (inclusief invoerkosten geregeld, dus geen douaneverrassingen) met een gigantische selectie aan "holy grail" producten van over de hele wereld.”

Gemini, asked: waar kan ik veilig blush en bronzer online kopen in België?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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