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HEMA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy schrijfwaren en kantoor, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#11

of 36 stores measured

4/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#9De Banier5/35 #10standaardboekhandel.be5/35
#11HEMA4/35
#12Lucas Creativ3/35 #13Schrijfwaren.be1/35
See the full ranking for Schrijfwaren en kantoor

What AI says about HEMA

In the 5 answers that name HEMA, AI mentions: low prices (3x), service and advice (1x).

“[HEMA](https://www.hema.com/nl-be): Ideaal voor betaalbare, vrolijke en trendy schrijfwaren, planners, pennen en notitieblokken.”

Gemini, asked: waar kan ik online schrijfwaren kopen in België?

“[HEMA](https://www.hema.com/nl-be): Erg populair voor schrijfwaren.”

Gemini, asked: waar koop ik online pennen en notitieblokken in België?

“HEMA (hema.com/nl-be): Perfect als je op zoek bent naar betaalbare mappen met leuke kleurtjes, prints of een minimalistisch design.”

Gemini, asked: waar bestel ik online ringmappen en ordners in België?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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