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IKEA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy schrijfwaren en kantoor, is IKEA named? This is the answer from our latest monthly measurement, November 2026.

#20

of 36 stores measured

1/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around IKEA

#18Fnac2/35 #19Ergowerken.be1/35
#20IKEA1/35
#21Inofec1/35 #22Mister Mouse1/35
See the full ranking for Schrijfwaren en kantoor

What AI says about IKEA

In the 1 answer that name IKEA, AI mentions: low prices (1x).

“[IKEA.be](https://www.ikea.com/be/nl/): Zeer populair voor betaalbare bureaus, bureaustoelen en bureau-organizers.”

Gemini, asked: waar kan ik in België terecht voor een betrouwbare online aankoop van bureaumateriaal?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.