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Fairplace in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy educatief en houten speelgoed, is Fairplace named? This is the answer from our latest monthly measurement, October 2026.

of 36 stores measured

28/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Fairplace

#1	Blabloom.be	27/35
#2	Fairplace	28/35
#3	De Gele Flamingo	23/35
#4	Baert	7/35

See the full ranking for Educatief en houten speelgoed

What AI says about Fairplace

In the 29 answers that name Fairplace, AI mentions: sustainable (11x), fast delivery (1x), service and advice (1x).

“[Fairplace](https://www.fairplace.be): Een absolute aanrader.”

Gemini, asked: waar kan ik online educatief speelgoed kopen in België?

“Voor creatief, educatief bouwen (Montessori/Steiner): Kijk bij Fairplace of Blabloom (voor Grimm's en Grapat).”

Gemini, asked: bij welke Belgische webshop kan ik het beste houten speelgoed kopen voor mijn kind?

“Fairplace (fairplace.be): Een Belgische webshop die zich 100% focust op duurzaam, ecologisch en pedagogisch verantwoord speelgoed.”

Gemini, asked: waar shop ik online voor kwalitatief houten kinderspeelgoed in België?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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