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HEMA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy speelgoed, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#14

of 63 stores measured

2/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#12Baert2/35 #13De Kangoeroe2/35
#14HEMA2/35
#15Kangoeroe.be2/35 #16Archonia1/35
See the full ranking for Speelgoed

What AI says about HEMA

In the 2 answers that name HEMA, AI mentions: low prices (1x).

“HEMA (hema.com/nl-be): HEMA staat bekend om betaalbaar, mooi afgewerkt houten speelgoed, klokkijksystemen, telrammen en knutselmateriaal dat de fijne motoriek stimuleert.”

Gemini, asked: waar kan ik in België goedkoop educatief speelgoed online kopen?

“Waarom: HEMA heeft een uitgebreide collectie houten speelgoed van het eigen merk.”

Gemini, asked: bij welke Belgische webshop zijn houten speelgoedsets het voordeligst?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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