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Brico in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy verlichting, is Brico named? This is the answer from our latest monthly measurement, November 2026.

#3

of 44 stores measured

15/35

buying questions where AI names it; the category median is 2

5

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Brico

#1Light-Gallery.com15/35 #2Light Gallery15/35
#3Brico15/35
#4Hubo15/35 #5Zangra10/35
See the full ranking for Verlichting

What AI says about Brico

In the 21 answers that name Brico, AI mentions: low prices (3x), wide range (3x), service and advice (2x), specialist (2x), trusted (2x).

“…https://www.ikea.com/be/nl - Brico, praktische binnen-, tuin- en buitenverlichting, spots, ledstrips en accessoires.”

ChatGPT, asked: waar kan ik online verlichting kopen in België?

“Brico.be --- ### Tips bij het online kopen van verlichting:”

Gemini, asked: waar kan ik online verlichting kopen in België?

“[Brico.be](https://www.brico.be/), praktische buitenverlichting, bewegingssensoren, tuinspots en merken zoals Philips.”

ChatGPT, asked: waar koop ik online buitenverlichting in België?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.