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IKEA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy verlichting, is IKEA named? This is the answer from our latest monthly measurement, November 2026.

#11

of 44 stores measured

11/35

buying questions where AI names it; the category median is 2

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around IKEA

#9Ace Lighting2/35 #10Mylamp.be2/35
#11IKEA11/35
#12Vanden Borre4/35 #13Het Lichtpunt3/35
See the full ranking for Verlichting

What AI says about IKEA

In the 12 answers that name IKEA, AI mentions: low prices (5x), quality (3x).

“IKEA.be: Onverslaanbaar voor betaalbare basisverlichting, sfeerlampen en hun eigen betaalbare slimme verlichtingslijn (Trådfri).”

Gemini, asked: waar kan ik online verlichting kopen in België?

“IKEA.be: Onverslaanbaar qua prijs-kwaliteit.”

Gemini, asked: waar kan ik in België online sfeerverlichting voor mijn woonkamer kopen?

“IKEA.be: Onverslaanbaar qua prijs-kwaliteit voor minimalistische, moderne en functionele plafondlampen.”

Gemini, asked: waar kan ik in België online plafondlampen bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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