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MediaMarkt in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy verlichting, is MediaMarkt named? This is the answer from our latest monthly measurement, November 2026.

#27

of 44 stores measured

2/35

buying questions where AI names it; the category median is 2

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around MediaMarkt

#25My Planet LED3/35 #26Light11.be2/35
#27MediaMarkt2/35
#28AndLight1/35 #29HEMA1/35
See the full ranking for Verlichting

What AI says about MediaMarkt

“MediaMarkt.be, Philips Hue, WiZ, Nanoleaf en soms IKEA-compatibele accessoires.”

ChatGPT, asked: welke Belgische webshop verkoopt smart home verlichting?

“Coolblue, MediaMarkt, Vanden Borre, meestal niet de allergoedkoopste voor budgetmerken, maar wel interessant tijdens promo’s voor Philips Hue, TP-Link Tapo of WiZ.”

ChatGPT, asked: waar koop ik in België goedkoop smart verlichting?

“Verkrijgbaar bij: Brico, Gamma, Hubo, MediaMarkt, Coolblue.”

Gemini, asked: waar koop ik in België goedkoop smart verlichting?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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