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United Brands in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy wintersport, ski en snowboard, is United Brands named? This is the answer from our latest monthly measurement, October 2026.

of 19 stores measured

15/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around United Brands

#3	Snowleader	8/35
#4	Sport Conrad	3/35
#5	United Brands	15/35
#6	Galy Sport	4/35
#7	Ridestore	1/35

See the full ranking for Wintersport, ski en snowboard

What AI says about United Brands

In the 15 answers that name United Brands, AI mentions: trusted (4x).

“Zoek je specifiek skimateriaal van experts: Kijk bij United Brands of Mount Hagan.”

Gemini, asked: bij welke Belgische webshop kan ik het beste mijn volledige ski-uitrusting kopen?

“United Brands (unitedbrands.be): Belgische sportketen met een mooi aanbod aan trendy wintersportkleding van bekende merken.”

Gemini, asked: waar koop ik online wintersportkleding als ik in België woon?

“[United Brands](https://www.unitedbrands.be/) (Regio Antwerpen/Kempen): Een grote Belgische sport- en wintersportwinkel met een goede webshop en merken zoals K2, Nitro en Burton.”

Gemini, asked: bij welke Belgische webshop kan ik snowboardschoenen bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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