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Brico in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy wonen en interieur, is Brico named? This is the answer from our latest monthly measurement, November 2026.

#9

of 148 stores measured

4/35

buying questions where AI names it; the category median is 0

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Brico

#7Aveve3/35 #8Exterioo3/35
#9Brico4/35
#10Furnified3/35 #11HEMA3/35
See the full ranking for Wonen en interieur

What AI says about Brico

In the 6 answers that name Brico, AI mentions: low prices (1x).

“Brico, https://www.brico.be Praktisch voor basisverlichting, spots, LED-armaturen, badkamer- en buitenverlichting.”

ChatGPT, asked: waar kan ik in België online verlichtingsarmaturen kopen?

“Andere Belgische webshops om te vergelijken: - Brico.be, veel betaalbare standaardpotten en buitenbakken.”

ChatGPT, asked: welke Belgische webshop heeft een groot aanbod aan plantenpotten en bloembakken?

“[Brico.be](https://www.brico.be): Brico heeft online een gigantisch aanbod aan plantenbakken en potten.”

Gemini, asked: welke Belgische webshop heeft een groot aanbod aan plantenpotten en bloembakken?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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