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IKEA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy woondecoratie en accessoires, is IKEA named? This is the answer from our latest monthly measurement, November 2026.

#1

of 40 stores measured

16/35

buying questions where AI names it; the category median is 2

6

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around IKEA

#1IKEA16/35
#2JYSK11/35 #3Juttu11/35
See the full ranking for Woondecoratie en accessoires

What AI says about IKEA

In the 17 answers that name IKEA, AI mentions: low prices (6x), trusted (1x), premium (1x), wide range (1x).

“JYSK & IKEA: Ideaal voor zeer betaalbare plaids (fleece, imitatiebont, wafelkatoen) en basiskussens.”

Gemini, asked: waar koop ik online decoratieve kussens en plaids in België?

“JYSK: Het Deense alternatief voor IKEA.”

Gemini, asked: waar kan ik betrouwbaar woondecoratie bestellen in België?

“IKEA: Blijft onverslaanbaar voor betaalbare manden (zoals de bekende TJILLEVIPS serie van zeegras) en mooie basic schalen.”

Gemini, asked: waar kan ik in België online decoratieve schalen en manden kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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