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e.l.f. Cosmetics in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy natuurlijke cosmetica, is e.l.f. Cosmetics named? This is the answer from our latest monthly measurement, November 2026.

#11

of 53 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around e.l.f. Cosmetics

#9	The Green Beauty Shop	2/35
#10	Petit&Jolie	2/35
#11	e.l.f. Cosmetics	1/35
#12	Natuurlijk Zuiver	1/35
#13	SoloBioMooi	7/35

See the full ranking for Natuurlijke cosmetica

What AI says about e.l.f. Cosmetics

“Cosmetics (elfcosmetics.nl of via Douglas.nl): Dit merk is 100% vegan en dierproefvrij.”

Gemini, asked: waar kan ik in Nederland betaalbare veganistische make-up online bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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