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SMPL Skincare in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy natuurlijke cosmetica, is SMPL Skincare named? This is the answer from our latest monthly measurement, November 2026.

of 53 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around SMPL Skincare

#4	Puur Mieke	22/35
#5	De Groene Drogist	14/35
#6	SMPL Skincare	3/35
#7	Bewust Puur	7/35
#8	Biocare Online	2/35

See the full ranking for Natuurlijke cosmetica

What AI says about SMPL Skincare

“SMPL Skincare (smplskincare.com): 100% natuurlijke, multifunctionele unisex huidverzorging van Nederlandse bodem met een geweldige service bij eventuele huidreacties.”

Gemini, asked: welke Nederlandse webshop geeft de beste garantie op natuurlijke huidverzorgingsproducten?

“[SMPL Skincare](https://smplskincare.com/)”

Gemini, asked: welke Nederlandse webshop richt zich op natuurlijke cosmetica speciaal voor mensen met een gevoelige huid?

“SMPL Skincare (100% natuurlijk, minimalistisch en no-nonsense).”

Gemini, asked: welke kleinere Nederlandse webshop verkoopt biologische huidverzorging naast de grote bekende winkels?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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