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Brandfield in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy horloges, is Brandfield named? This is the answer from our latest monthly measurement, October 2026.

of 37 stores measured

21/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Brandfield

#1	Horloge.nl	31/35
#2	SeriousWatches	13/35
#3	Brandfield	21/35
#4	Bouman Online	8/35
#5	Schaap en Citroen	17/35

See the full ranking for Horloges

What AI says about Brandfield

In the 30 answers that name Brandfield, AI mentions: trusted (5x), specialist (1x), premium (1x), service and advice (1x).

“Brandfield, handig voor modemerken zoals Fossil, Michael Kors, Tommy Hilfiger en Daniel Wellington, vaak met aanbiedingen.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste een horloge bestellen

“Brandfield: Uitstekend voor 'fashion'-horloges (zoals Michael Kors, Tommy Hilfiger, Diesel, maar ook Seiko en Garmin).”

Gemini, asked: bij welke Nederlandse webshop kan ik het beste een horloge bestellen

“Brandfield: Zeer sterke focus op 'style items' en cadeaus.”

Gemini, asked: waar koop ik online een mooi horloge als cadeau in Nederland

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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