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Douglas.nl in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy huidverzorging, is Douglas.nl named? This is the answer from our latest monthly measurement, November 2026.

#1

of 58 stores measured

29/35

buying questions where AI names it; the category median is 1

12

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Douglas.nl

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What AI says about Douglas.nl

In the 51 answers that name Douglas.nl, AI mentions: premium (15x), trusted (8x), wide range (6x), low prices (6x), service and advice (4x).

“Goede webshops voor huidverzorging in Nederland zijn onder andere: - Douglas.nl, groot assortiment: skincare, make-up en luxe merken zoals Clinique, Kiehl’s, Paula’s Choice en The Ordinary.”

ChatGPT, asked: waar kan ik online goede huidverzorging kopen in Nederland?

“Ook verkrijgbaar via Douglas en De Bijenkorf.”

Gemini, asked: waar kan ik online goede huidverzorging kopen in Nederland?

“Douglas.nl / ICIParisXL.nl, goed voor luxe merken zoals Clinique, Estée Lauder, Kiehl’s, Lancôme en Shiseido.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste mijn huidverzorgingsproducten bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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