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HEMA in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy servies en tafelgerei, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#1

of 64 stores measured

9/18

buying questions where AI names it; the category median is 0

5

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#1HEMA9/18
#2Cookinglife.nl7/18 #3De Bijenkorf9/18
See the full ranking for Servies en tafelgerei

What AI says about HEMA

In the 14 answers that name HEMA, AI mentions: premium (2x), quality (2x), service and advice (2x), low prices (1x), specialist (1x).

“€60–€90 | IKEA | | HEMA serviesset | vaak 16- of 18-delig | ca.”

ChatGPT, asked: Welk compleet serviesset kan ik kopen voor minder dan 100 euro?

“Het alternatief uit de winkelstraat: HEMA Boston (16-delig)”

Gemini, asked: Wat is het goedkoopste degelijke bestek dat ik voor 4 personen kan kopen?

“HEMA, heeft regelmatig stijlvolle wijnglazen, vaak per stuk én in sets.”

ChatGPT, asked: Waar vind ik mooie wijnglazen voor weinig geld?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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