KRILLO

The index › the Netherlands › Dameskleding › HEMA

HEMA in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy dameskleding, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#17

of 84 stores measured

3/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

See the full ranking for Dameskleding

What AI says about HEMA

In the 4 answers that name HEMA, AI mentions: low prices (2x), quality (1x).

“HEMA, prima voor betaalbare katoenen basics en multipacks.”

ChatGPT, asked: welke webshop raad je aan voor het kopen van damesondergoed in Nederland?

“HEMA: Onverslaanbaar qua prijs-kwaliteitverhouding voor alledaags katoenen ondergoed, zachte hipsters en naadloze slips.”

Gemini, asked: welke webshop raad je aan voor het kopen van damesondergoed in Nederland?

“HEMA: Goed voor basic jurken (zoals T-shirtjurken of comfortabele jersey jurken) van prima kwaliteit voor prijzen rond de € 15,- tot € 30,-.”

Gemini, asked: welke Nederlandse webshop verkoopt goedkope damesjurken?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

Follow this rank

Get an email when HEMA moves up or down in the next measurement. Free, one click to stop.

Is this your store?

See the buying questions where AI names someone else instead of you, and what to change. Free, no account.

See the questions I lose

Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.