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What The F in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy duurzame en biologische kleding, is What The F named? This is the answer from our latest monthly measurement, November 2026.

#23

of 33 stores measured

1/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around What The F

#21Tokkelientje1/35 #22Unishore Bedrijfskleding1/35
#23What The F1/35
See the full ranking for Duurzame en biologische kleding

What AI says about What The F

In the 1 answer that name What The F, AI mentions: sustainable (1x).

“What The F ([whatthef.store](https://whatthef.store)): Een Amsterdamse conceptstore/webshop met een hele diverse collectie en regelmatig scherpe kortingen op duurzame en biologische kleding.”

Gemini, asked: welke webshop in Nederland heeft de beste aanbiedingen voor biologische kleding?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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