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About You in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy herenkleding, is About You named? This is the answer from our latest monthly measurement, November 2026.

#5

of 74 stores measured

16/35

buying questions where AI names it; the category median is 1

7

questions where AI recommends it outright

#4

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around About You

See the full ranking for Herenkleding

What AI says about About You

In the 21 answers that name About You, AI mentions: low prices (4x), service and advice (3x), sustainable (1x), premium (1x), fast delivery (1x).

“…charlestyrwhitt.com - Zalando / de Bijenkorf / About You, handig als je verschillende merken en pasvormen thuis wilt vergelijken; retourproces is meestal eenvoudig.”

ChatGPT, asked: waar kan ik online een goed overhemd kopen in Nederland?

“ABOUT YOU, veel casual en streetwearmerken, regelmatig aanbiedingen.”

ChatGPT, asked: welke betrouwbare Nederlandse webshop verkoopt herensweaters?

“…https://www.debijenkorf.nl - ABOUT YOU, veel merken, regelmatige aanbiedingen en retourmogelijkheden.”

ChatGPT, asked: waar kan ik in Nederland online veilig een spijkerbroek voor mannen bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.