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ASOS in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy herenkleding, is ASOS named? This is the answer from our latest monthly measurement, November 2026.

#9

of 74 stores measured

9/35

buying questions where AI names it; the category median is 1

3

questions where AI recommends it outright

#17

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around ASOS

See the full ranking for Herenkleding

What AI says about ASOS

In the 11 answers that name ASOS, AI mentions: low prices (4x), quality (2x), service and advice (2x), wide range (1x), sustainable (1x).

“ASOS: Enorm aanbod, van heel klassiek tot zeer uitgesproken kleuren en prints.”

Gemini, asked: waar kan ik in Nederland online een compleet herenpak kopen?

“ASOS: Zeer populair voor trendy herenkleding en eigen merken.”

Gemini, asked: bij welke Nederlandse webshop kan ik herenkleding gratis retourneren?

“BoohooMAN / ASOS, veel keuze voor budget en trendgevoelige jassen, maar kwaliteit en maataanduiding kunnen per merk verschillen.”

ChatGPT, asked: welke webshop in Nederland heeft altijd goede voorraad van herenjassen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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