#1
of 71 stores measured
The index › the Netherlands › Kinderkleding › HEMA
HEMA in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy kinderkleding, is HEMA named? This is the answer from our latest monthly measurement, November 2026.
25/35
buying questions where AI names it; the category median is 1
13
questions where AI recommends it outright
#2
the month before
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around HEMA
See the full ranking for KinderkledingWhat AI says about HEMA
In the 42 answers that name HEMA, AI mentions: low prices (15x), premium (8x), quality (6x), trusted (3x), sustainable (3x).
“…https://www.c-and-a.com/nl/nl/shop/kinderen - HEMA, sterk voor ondergoed, pyjama’s, rompers, sokken, regen- en seizoenskleding.”
ChatGPT, asked: waar kan ik online betrouwbaar kinderkleding kopen in Nederland?
“HEMA: Onmisbaar in Nederland, vooral voor baby's en peuters (de meegroeirompers zijn een begrip).”
Gemini, asked: waar kan ik online betrouwbaar kinderkleding kopen in Nederland?
“Als je één webshop moet kiezen: HEMA is voor de meeste ouders de beste allround keuze voor babykleding.”
ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste babykleding kopen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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