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About You in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy kleding algemeen, is About You named? This is the answer from our latest monthly measurement, October 2026.

of 96 stores measured

20/30

buying questions where AI names it

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around About You

#1	About You	20/30
#2	WE Fashion	7/30
#3	Otrium	10/30

See the full ranking for Kleding algemeen

What AI says about About You

In the 29 answers that name About You, AI mentions: trusted (4x), low prices (4x), service and advice (3x), wide range (2x), premium (1x).

“ABOUT YOU, veel bekende merken en regelmatig korting.”

ChatGPT, asked: waar kan ik online kleding kopen in Nederland?

“About You: Vergelijkbaar met Zalando, erg populair bij jongeren, met veel inspiratie en 'outfit'-ideeën.”

Gemini, asked: waar kan ik online kleding kopen in Nederland?

“ABOUT YOU, veel trendy merken, regelmatig kortingsacties en ruime keuze.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste kleding kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.