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Coolblue in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy koffie en thee, is Coolblue named? This is the answer from our latest monthly measurement, November 2026.

#15

of 70 stores measured

3/30

buying questions where AI names it; the category median is 0

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Coolblue

#13Koffiecentrale.nl5/30 #14De Theezaak4/30
#15Coolblue3/30
#16Koffiediscounter.nl1/30 #17Brandmeester’s5/30
See the full ranking for Koffie en thee

What AI says about Coolblue

“Coolblue: Handig als je naast capsules ook accessoires of onderhoudsproducten (zoals ontkalker) nodig hebt.”

Gemini, asked: waar kan ik in Nederland online koffiecapsules bestellen?

“Als Coolblue zegt dat het op voorraad is, is het er ook echt.”

Gemini, asked: welke Nederlandse webshop heeft altijd koffiebonen op voorraad?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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