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Dirk in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy koffie en thee, is Dirk named? This is the answer from our latest monthly measurement, November 2026.

#20

of 70 stores measured

2/30

buying questions where AI names it; the category median is 0

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Dirk

#18Moychay.nl5/30 #19Dille & Kamille3/30
#20Dirk2/30
#21Kaldi2/30 #22Plus.nl2/30
See the full ranking for Koffie en thee

What AI says about Dirk

In the 2 answers that name Dirk, AI mentions: low prices (1x).

“Dirk.nl / Hoogvliet: Leveren niet overal in Nederland aan huis, maar hun '1 de Beste' of budget huismerkbonen zitten rond de € 7,- tot € 8,- per kilo.”

Gemini, asked: welke Nederlandse webshop verkoopt koffiebonen het goedkoopst?

“Webshops zoals Dirk.nl of AH.nl met huismerk zwarte thee: Je betaalt soms maar € 0,70 tot € 1,00 voor 80 gram (40 zakjes).”

Gemini, asked: bij welke Nederlandse webshop krijg ik het meeste thee voor mijn geld?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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