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Frank about tea in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy koffie en thee, is Frank about tea named? This is the answer from our latest monthly measurement, October 2026.

#17

of 65 stores measured

2/30

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Frank about tea

#15	De Theezaak	4/30
#16	Bocca Coffee	2/30
#17	Frank about tea	2/30
#18	Man Met Bril Koffie	2/30
#19	Koffiediscounter.nl	1/30

See the full ranking for Koffie en thee

What AI says about Frank about tea

“Frank about tea (frankabouttea.com): Zij doen aan 'direct trade': ze kopen de thee direct in bij theeboeren in Kenia, Sri Lanka en Colombia.”

Gemini, asked: bij welke Nederlandse webshop kan ik het beste thee kopen?

“Frank about tea (frankabouttea.com): Een Nederlands merk dat de theeketen verkort.”

Gemini, asked: welke Nederlandse webshop is een goed alternatief voor grote supermarktketens als ik bijzondere thee wil kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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