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Rum Baba in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy koffie en thee, is Rum Baba named? This is the answer from our latest monthly measurement, October 2026.

#25

of 65 stores measured

2/30

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Rum Baba

#23	The Coffee Factory	3/30
#24	kaldi.nl	2/30
#25	Rum Baba	2/30
#26	Fleur de Cafe	1/30
#27	Kaffebox	1/30

See the full ranking for Koffie en thee

What AI says about Rum Baba

In the 3 answers that name Rum Baba, AI mentions: quality (1x).

“White Label Coffee & Rum Baba (Amsterdam): Twee geweldige branders die kwaliteit combineren met een relaxte sfeer en hele smaakvolle bonen.”

Gemini, asked: waar kan ik online goede koffie kopen in Nederland?

“Webshops met koffie van meerdere branders - Rum Baba, [rumbaba.nl](https://rumbaba.nl) Amsterdamse koffiebar/webshop met bonen van verschillende specialty branders.”

ChatGPT, asked: waar koop ik online specialiteitskoffie in Nederland?

“Rum Baba (Amsterdam): Staan bekend om hun vrolijke verpakkingen en uitmuntende Afrikaanse koffies (veel Ethiopië en Kenia).”

Gemini, asked: waar koop ik online specialiteitskoffie in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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