#4
of 53 stores measured
The index › the Netherlands › Pannen en kookgerei › HEMA
HEMA in the Krillo Index
When shoppers in the Netherlands ask ChatGPT and Gemini where to buy pannen en kookgerei, is HEMA named? This is the answer from our latest monthly measurement, November 2026.
16/35
buying questions where AI names it; the category median is 0
4
questions where AI recommends it outright
#4
the month before
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around HEMA
See the full ranking for Pannen en kookgereiWhat AI says about HEMA
In the 23 answers that name HEMA, AI mentions: low prices (11x), premium (2x), service and advice (1x), quality (1x).
“Hema.nl, eenvoudige, betaalbare wokpannen voor dagelijks gebruik.”
ChatGPT, asked: bij welke webshop in Nederland kan ik terecht voor een nieuwe wok?
“…https://www.ikea.com/nl/nl - HEMA en Blokker, vaak voordeligere braadpannen, vooral geschikt voor incidenteel gebruik.”
ChatGPT, asked: waar kan ik in Nederland online een stoofpan bestellen?
“[HEMA](https://www.hema.nl): Verkoopt regelmatig gietijzeren braadpannen die qua prijs-kwaliteitverhouding erg goed uit tests komen.”
Gemini, asked: waar kan ik in Nederland online een stoofpan bestellen?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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