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Makro in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy pannen en kookgerei, is Makro named? This is the answer from our latest monthly measurement, November 2026.

#25

of 55 stores measured

1/35

buying questions where AI names it; the category median is 0

0

questions where AI recommends it outright

#24

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Makro

#23Horecavoordeelshop.nl1/35 #24Kookstore.nl1/35
#25Makro1/35
#26Tjin's Toko1/35 #27Xenos1/35
See the full ranking for Pannen en kookgerei

What AI says about Makro

“Makro, heeft vaak een horeca-afdeling met basisassortiment pannen, messen, gastronormbakken en kleinmateriaal.”

ChatGPT, asked: waar koop ik in Nederland kookgerei dat geschikt is voor professioneel gebruik in de horeca?

“Makro: Iets laagdrempeliger, heeft een degelijke basiscollectie professioneel kookgerei (vaak van het eigen merk Metro Professional / Aro).”

Gemini, asked: waar koop ik in Nederland kookgerei dat geschikt is voor professioneel gebruik in de horeca?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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