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De Bijenkorf in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy make-up, is De Bijenkorf named? This is the answer from our latest monthly measurement, November 2026.

#5

of 74 stores measured

22/34

buying questions where AI names it; the category median is 0

11

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around De Bijenkorf

See the full ranking for Make-up

What AI says about De Bijenkorf

In the 31 answers that name De Bijenkorf, AI mentions: premium (23x), trusted (7x), low prices (6x), wide range (2x), specialist (2x).

“De Bijenkorf (debijenkorf.nl): Dé plek voor exclusieve en high-end merken zoals Charlotte Tilbury, Laura Mercier, Tom Ford en Hourglass.”

Gemini, asked: waar kan ik online make-up kopen in Nederland?

“De Bijenkorf: Het beste adres voor het luxere segment.”

Gemini, asked: bij welke Nederlandse webshop kan ik het beste make-up bestellen?

“…deBijenkorf.nl, vooral premiummerken, zoals NARS, Bobbi Brown, La Mer en Chanel.”

ChatGPT, asked: waar koop ik online foundation en concealer in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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