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Douglas.nl in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy make-up, is Douglas.nl named? This is the answer from our latest monthly measurement, November 2026.

#2

of 61 stores measured

32/34

buying questions where AI names it; the category median is 1

22

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Douglas.nl

#1Boozyshop33/34
#2Douglas.nl32/34
#3Kruidvat.nl27/34 #4ICI PARIS XL30/34
See the full ranking for Make-up

What AI says about Douglas.nl

In the 59 answers that name Douglas.nl, AI mentions: premium (27x), low prices (11x), wide range (9x), trusted (6x), service and advice (6x).

“Je kunt in Nederland online make-up kopen bij onder andere: - Douglas, luxe en bekende merken zoals MAC, NARS, Bobbi Brown en Estée Lauder.”

ChatGPT, asked: waar kan ik online make-up kopen in Nederland?

“Douglas.nl: De grootste online parfumerie van Nederland met een enorm aanbod aan zowel high-end als betaalbare merken (zoals Morphe en e.l.f.).”

Gemini, asked: waar kan ik online make-up kopen in Nederland?

“Wil je luxe make-up of eerst in de winkel kunnen kijken: Douglas.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste make-up bestellen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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