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HEMA in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy make-up, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#14

of 61 stores measured

6/34

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#12Lookfantastic.nl11/34 #13Beauty Bay9/34
#14HEMA6/34
#15Little Wonderland6/34 #16Cosmania3/34
See the full ranking for Make-up

What AI says about HEMA

In the 6 answers that name HEMA, AI mentions: low prices (4x).

“…https://www.etos.nl - Hema, budgetvriendelijke eigen make-upcollectie.”

ChatGPT, asked: waar kan ik online make-up kopen in Nederland?

“Voor een goedkope start zijn Kruidvat, Etos, HEMA en Boozyshop goede opties; voor een grotere keuze in tinten zijn Douglas, ICI PARIS XL, de Bijenkorf en officiële merkwebshops meestal het beste.”

ChatGPT, asked: waar koop ik online foundation en concealer in Nederland?

“[The Make Up Spot](https://www.themakeupspot.nl): Vergelijkbaar met Boozyshop.”

Gemini, asked: bij welke Nederlandse webshop kan ik blush en bronzer kopen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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